Build useful things
Start with a real problem and make the answer useful in the hands of real people.
Alex Ahlgreen Westergaard
Good people make good things possible.
Alex works with people building useful companies, clearer systems and better ways to work.
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Useful work, done with care.
Alex works across business, software, operations and investment.
The focus is practical: finding the right pieces, staying close to the work and helping worthwhile ideas become useful companies.
A practical way of working.
For founders, teams and partners, the approach is deliberately simple.
Back good people
Support people, markets and ideas with room to grow — and stay close enough to learn.
Make work clearer
Use software, systems and time well. Then make the improvement last.
The companies behind the work.
Proxyseed brings ownership and new projects together. Northbased helps businesses make better use of software, systems and time.
“Different projects, same basic goal: turn complexity into something useful.”